Warm direct mail appeal
This fundraising appeal is based on the story of 10-year-old Maddie and was a finalist in the Third Sector Awards.
Maddie is losing her sight but can still read the books she loves, thanks to the RNIB’s large-print and audio books service. In the appeal, Maddie’s mum explains what having the large-print books means to Maddie. Thanks to the RNIB, Maddie can still read stories, just like other children.
I particularly enjoyed writing the booklet that went with the letter – a mini storybook featuring Maddie and characters including Elmer the Elephant, the Gruffalo and the Little Princess. The idea for the booklet came from a visit I made to my local children’s library, as part of the research for the project.