020 8693 8882 / 07973 907844 neil@neiljohnscopy.co.uk

Macmillan Cancer Support

Direct mail

This acquisition appeal – one of five I wrote for the cancer charity – is written from the point of view of Beverley, one of Macmillan’s specialist nurses.

“I wouldn’t write to you if it wasn’t really important, but the demand for Macmillan’s services is now greater than ever. Today around 800 people will be diagnosed with cancer. One in three of us will get cancer at some stage of our lives.”

The mailing beat the long-established control pack by 40%.