Macmillan Cancer Support
This acquisition appeal – one of five direct mail packs I wrote for the cancer charity – beat their long-established control pack by 40%.
I wrote it from the point of view of Beverley, one of Macmillan’s specialist nurses who supports people with cancer and their families.
“I wouldn’t write to you if it wasn’t really important, but the demand for Macmillan’s services is now greater than ever. Today around 800 people will be diagnosed with cancer. One in three of us will get cancer at some stage of our lives.”