Every organisation needs effective copy, whether for websites, fundraising packs, direct mail, newsletters, brochures, information leaflets or exhibitions.
I have over 20 years’ experience of working for charities, local government, schools, housing associations and other not-for-profit organisations and can help you communicate clearly and persuasively with those who matter to you.
People sometimes ask why I specialise in writing for the not-for-profit sector. The answer is simple. For me, these are organisations with the most interesting messages, and I enjoy doing what I can to communicate them.
How I work
I’ll take the time to learn about your organisation and its needs, because if I really understand your message I know the copy will be convincing.
I can either write from scratch (from source material you supply or by interviewing relevant people) or, if you’ve already got a first draft that needs improving, I can also ‘tidy it up’ or rework it to get it into shape.
As well as writing from scratch, I can edit your existing draft copy to make it more powerful, consistent and persuasive. I specialise in improving documents that need substantial work in order to be clear and effective.
What I write about
My clients include national and local charities, schools, academies, universities, local authorities, government departments, housing associations, hospitals, hospices and more. I’ve written on topics ranging from health to woodlands, space travel to cats, safeguarding to safe sex.
Writing for design
Where appropriate, I can create scamps to show the designers what I have in mind. These are not designs, but they can give the designer a useful starting point.
I also look after the Twitter accounts for several clients, using Tweets to encourage people to read relevant content on their websites.